Girls’ Legos Are A Big Hit

NPR- June 29, 2013

Lego Friends (for girls) turned out to be one of the biggest successes in Lego’s history. They’re five adorable little dolls with distinctive names and storylines…The line doubled sales expectations in 2012, the year it launched. Sales to girls tripled in just that year.

Girls, like boys, are so happy to brick’em up.
But, will kids ever willingly pick’em up?

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