Will New iPhone Colors Create A Hierarchy Among Users?

NPR- September 14, 2013

An iPhone is an iPhone. But now there’s a clear, and quite colorful, distinction between who paid the big bucks and who decided to go cheap.
Stahl says that Apple has to be careful not to destroy the social reasons people would buy the newest model. “That is, Apple still wants iPhone 5 users to be able to display the fact that they bought the top-of-the line phone,” he says. “So the strategy here is to differentiate between colored plastic and aluminum bodies.”

Black, gold or silver; it’s all up to you.
Show your true colors; a kind of “who’s hue.”

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