Big Perfume Makers Smell Threat From Niche Scents

Reuters- December 14, 2024

Even though there are no official statistics on niche scents, analysts estimate they may already represent as much as 10 percent of total high-end fragrance annual sales, because they cost so much more than mass market perfume products.

Here’s what “nichey scents” do not disclose:
When you check their prices, you may hold your nose.

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