Broccoli Rabe Is Trying To Be The Next Kale

The Wall Street Journal – June 14, 2016

Broccoli rabe—leafy, pungent and beloved by fans of old-school Italian-American cuisine—is emerging as a star of food blogs, Instagram feeds and the daytime television circuit, thanks to a concerted campaign to position the vegetable as the next nutritional powerhouse.

The new ‘it’ veggie; broccoli rabe.
But, pronounce it correctly. It rhymes with “SNOB.”

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