Cereal Makers Return To A Sugary Past. Healthier Versions Failed

The Wall Street Journal – April 6, 2018

Now many food manufacturers are going back to basics. Consumers of cereal – children and adults alike – care less about nutrition and more about fun flavors, range of colors, and sweet taste.

The market has spoken. It’s hard to beat,
Crunchy, munchy and excessively sweet.

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