The Wall Street Journal – April 15, 2015
Food companies and grocers count on us flitting from one eating habit to another to profit from a steady supply of products tailored to new tastes. But forecasting eating habits is tricky. Some new foods or health trends become common parts of daily life, like $4 lattes, while others such as caffeine gum fizzle.
Be it “cricket flour” or green curry paste,
It’s hard to predict the next “IN” taste.
It’s hard to predict the next “IN” taste.