From Kale To Acai: Plot The Arc Of A Food Fad

The Wall Street Journal – April 15, 2015

Food companies and grocers count on us flitting from one eating habit to another to profit from a steady supply of products tailored to new tastes. But forecasting eating habits is tricky. Some new foods or health trends become common parts of daily life, like $4 lattes, while others such as caffeine gum fizzle.

Be it “cricket flour” or green curry paste,
It’s hard to predict the next “IN” taste.

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