Hard-Wired for Giving- Brain Churns Out Pleasurable Response When We Engage In It

The Wall Street Journal- September 1, 2013

The scans revealed that when people made the decision to donate to what they felt was a worthy organization, parts of the midbrain lit up—the same region that controls cravings for food and sex, and the same region that became active when the subjects added money to their personal reward accounts.

A science surprise we shouldn’t forget,
The more that you give, the more that you get.

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