High Price Swiss Watch Makers Don’t Fear Apple

The Wall Street Journal – September 13, 2014

“People want special workmanship , lovely dials, all handcrafted, they want something that is unique to them,” said Paul Herzog, who manages the Van Cleef & Arpels boutique on Zurich’s exclusive Bahnhofstrasse, which sells watches that cost between $6000 and $260,000.

Their watches boast the ultimate app,
A buyer with a serious market cap.

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