NPR- January 14, 2015
Clearly you have to be exposed to it a lot of times. But normally you would never be exposed [to hot chilies] more than once. And the reason you’re exposed to it a lot is because that’s what the family’s serving, so you just eat it. The experience of eating it a lot somehow converts what was an aversion to a preference.
Try it a few times, don’t relent.
Familiarity breeds CONTENT.
Familiarity breeds CONTENT.