I’ve Got You Labelled

The Economist – April 2, 2011

Clothes may make the man, but it’s the label that really counts.…A new piece of research confirms that…it is not the design itself that counts, but the label…People react to designer labels as signals of underlying quality…(read full story here)

Build quality in – if you’re able.
If not, be sure you have “THE” label.

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