People Can Be Grouped By Their Food-Texture Preferences

The Wall Street Journal- August 14, 2013

Consumers, they found, fall generally into one of four major categories of texture preference and “mouth behavior.” “Chewers,” the biggest group at 43%, enjoy the prolonged chewing action involved in eating, say, a soft cookie.”Crunchers,” at 33%, favor the sound and force of a bite, as with hard granola bars. “Smooshers,” at 16%, are into the smooth and creamy feeling, and “suckers,” at 8%, prefer the long-lasting hard-candy experience.

Cruncher? Smoosher? Sucker? Chewer?
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