Retailers Conjure Virtual Models

The Wall Street Journal- January 23, 2013

Fashion retailers, including global clothing giant H&M and Nordic youth outfitter JC, are cutting the costs and drama associated with fashion shoots. Instead of dealing with prima donnas and picky photographers, some companies are turning to plastic people, and a sophisticated rendering technology, to build their online catalogs .(Read full story here.)

That luscious lass in the pink tank-top-
Just another app from Photo-Shop.

{ 1 comment… read it below or add one }

Jay Finch

“Those fashions I see are quite nice ,
their dimensions are so precise ,
I’ll do no more bitching
Re: incompetent stitching
but, I’ll still buy solely on price ! “


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