Revamped Bubble Wrap Loses Its Pop

The Wall Street Journal – July 1, 2015

Sealed Air Corp., the original seller of Bubble Wrap since 1960, is rolling out a revamped version of its signature product. Dubbed iBubble Wrap, the new packaging is sold in flat plastic sheets that the shipper fills with air using a custom-made pump. The inflated bubbles look much like traditional Bubble Wrap, with one key difference: They don’t burst when pressure is applied.

This kind of DE-bubbling
In existentially troubling.

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