“Sweatcoin” (exercise measuring app) Has A Draconian Algorithm Meant To Deter Cheating Techniques Like, Say, Strapping A Phone To A Pet Dog

‪ The New York Times – January 7, 2018

Mr. Derlyatka (co-founder) said the app aims to overcome our human tendency to choose immediate gratification — like doughnuts or binge-watching videos — over activities like daily exercise that offer long-term benefits. By giving consumers points that can buy goodies, Sweatcoin hopes to incentivize couch potatoes to become more active.

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