The New York Times – January 7, 2018
Mr. Derlyatka (co-founder) said the app aims to overcome our human tendency to choose immediate gratification — like doughnuts or binge-watching videos — over activities like daily exercise that offer long-term benefits. By giving consumers points that can buy goodies, Sweatcoin hopes to incentivize couch potatoes to become more active.
Your pile of “Sweatcoins” would surely mount
If MENTAL energy devoted to cheating would count.
If MENTAL energy devoted to cheating would count.