The Smell Of Chocolate Boosts Book Sales, Study Sales

NPR BOOKS- August 1,2013

The smell of chocolate boosts book sales, according to a study by Belgian researchers published in the Journal of Environmental Psychology… Customers were 40 percent more likely to buy romance novels and cookbooks, and about 22 percent more likely to buy books in other genres when the chocolate scent was present.

A merge with Godiva might cure what ails
Those flagging Barnes&Noble sales.

Leave a Comment

Previous post:

Next post: