This New Ikea Place Mat Has a Smartphone Pouch. What Is Happening?

SLATE – July, 24, 2015

In the 21st century there’s just an obligated to “go digital.” But if you’re, say, a furniture company it might not be immediately clear how to do that. Ikea for one has been trying, but so far its efforts have seemed pretty forced. And the company’s new place mat, which has a pouch sewn onto it for stowing your smartphone during a meal, is not helping things.

Allows you to text it as a default,
If you can’t SAY, ” Please, pass the salt.”

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