Water Water Everywhere In Bottles; On Track To Outsell Soda In 2017

The Wall Street Journal – August 22, 2015

Thirst for bottled water just keeps growing. U.S. bottled water volume rose 7% last year. That puts it on track to outsell soda by 2017, according to forecasts by industry tracker Beverage Marketing Corp. Nestlé SA, whose water brands include Pure Life and Poland Spring, sold more water than Dr Pepper Snapple Group Inc. sold soda last year, making Nestlé—not Dr Pepper—the No. 3 company in the U.S. for nonalcoholic beverages, according to Beverage Digest.

The soft drink’s plaintive tale of woe:
Being bested by just plain H2O.

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